# Markup and Margin Calculator

This online markup calculator will help you calculate and set prices at desire profit for your business. You can solve for selling price, cost and markup (%) using either markup on cost or markup on selling price. Some companies use cost as the base whereas others use the regular selling price as the base. The difference between the two methods is explained below.

## Markup as a Percentage of Cost

If we have C for total cost and expenses, S for selling price, P for profit and M for markup, then we have the following formula:
M (%) = (S-C)/C * 100
M (%) = P/C * 100

In the calculator shown below, the first field is for Cost, the second field is for Markup (%) and the third field is for Selling price.

Find Selling Price: Enter cost price & markup %

%
120

Find Markup (%): Enter cost price & selling price

20%

Find Cost Price: Enter markup % & selling price

100
%

## Markup as a Percentage of Selling Price (Margin)

Markup as a percentage of selling price is also commonly referred to as profit margin. If we have C for total cost and expenses, S for selling price, P for profit and M for profit margin, then we have the following formula:
M (%) = (S-C)/S * 100
M (%) = P/S * 100

In the calculator shown below, the first field is for Selling price, the second field is for Margin (%) and the third field is for Cost.

Find Selling Price: Enter cost price & margin %

125
%

Find Margin (%): Enter cost price & selling price

20%

Find Cost Price: Enter margin % & selling price

%
100

Tags: Retail markup formula, Markup on cost price, Markup on selling price