# Markup and Margin Calculator

This online markup calculator will help you calculate and set prices at desire profit for your business. You can solve for selling price, cost and markup (%) using either *markup on cost* or *markup on selling price*. Some companies use cost as the base whereas others use the regular selling price as the base. The difference between the two methods is explained below.

## Markup as a Percentage of Cost

If we have C for total cost and expenses, S for selling price, P for profit and M for markup, then we have the following formula:

M (%) = (S-C)/C * 100

M (%) = P/C * 100

In the calculator shown below, the first field is for Cost, the second field is for Markup (%) and the third field is for Selling price.

Find **Selling Price**: Enter cost price & markup %

Find **Markup (%)**: Enter cost price & selling price

Find **Cost Price**: Enter markup % & selling price

## Markup as a Percentage of Selling Price (Margin)

Markup as a percentage of selling price is also commonly referred to as profit margin. If we have C for total cost and expenses, S for selling price, P for profit and M for profit margin, then we have the following formula:

M (%) = (S-C)/S * 100

M (%) = P/S * 100

In the calculator shown below, the first field is for Selling price, the second field is for Margin (%) and the third field is for Cost.

Find **Selling Price**: Enter cost price & margin %

Find **Margin (%)**: Enter cost price & selling price

Find **Cost Price**: Enter margin % & selling price

Tags: Retail markup formula, Markup on cost price, Markup on selling price

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